Social Media Campaign

Challenge
One of Dance Wire’s roles was engage more people in the Portland dance community, yet the team discovered many people see dance as something reserved for kids or trained professionals. The challenge was to remove the unnecessary cultural narrative, that was creating a barrier between the public and an art form that is fundamentally human.

Idea
Create a series of playful definitions for the phrase Dance Curious, reframing dance as an impulse toward curiosity, expression, and connection rather than technical mastery.

Outcome
The campaign invited audiences to reconsider their relationship to movement and positioned dance as something anyone can explore—simply by being curious.

Focus

• Expanding the cultural definition of dance

• Curiosity as an entry point to participation

• Increasing accessibility and audience engagement