Campaigns / Cultural Reframing

A series of cultural reframing campaigns for Dance Wire - a nonprofit dance service organization I founded and led for 11 years - designed to shift how people think about dance, dancers, and the role of movement in community life.

Dance CURIOUS

Social Media Campaign

Dance Curious explored what it means to feel drawn toward dance—even without formal training. Through a series of playful definitions, the campaign invited people to see dance not as a skill reserved for professionals, but as a natural human impulse toward movement, expression, and community.

Focus:

  • Audience engagement

  • Cultural reframing

  • Accessibility of dance

THIS is What a Dancer Looks Like

Crowdsourced Image Campaign

THIS is What a Dancer Looks Like was a participatory campaign designed to challenge narrow stereotypes about dance. By crowdsourcing photos from dancers across styles, bodies, and backgrounds, the campaign built a powerful visual narrative showing that dance belongs to many bodies, many communities, and many forms of expression.

Focus:

  • Stereotype disruption

  • Community-generated storytelling

  • Representation and visibility in dance culture

What’s In/
What’s Out

Social Media Campaign

What’s In/What’s Out reimagined the familiar “trend list” format to spark reflection within the dance community. By contrasting outdated mindsets with more sustainable and inclusive approaches, the campaign invited dancers, organizations, and supporters to reconsider how the field thinks about bodies, money, collaboration, and care.

Focus:

  • Reframing cultural norms

  • Promoting sustainability, equity, and dancer well-being

  • Encouraging collective responsibility for a thriving arts ecosystem