Campaigns / Cultural Reframing

I love to challenge deeply embedded cultural narratives in playful yet thought-provoking ways.

Cultural Reframing

Hire Artists is a personal project I’ve been working on. Throughout my career as a dancer, I’ve felt trapped in the limiting, yet very common, view of what a career in dance can look like.

In my experience, that path has been presented like this: Learn the craft, then perform the craft, teach the craft, or be an administrator to other people learning, performing, and teaching. You can earn money by teaching or being an administrator, but you will need to raise money to share your skills, creativity, and vision with the world.

The message here is that the only work you can find if you are a dancer will be within the isolated sector of dance. Your creativity, skills, knowledge, and wisdom are not relevant anywhere else.

Using the style of a comic strip, I’ve offered a different way of thinking about where artists fit into society.

Focus:

  • Creative thinking

  • Re-imagining the role of the artist

  • Arts as a solution

See Campaign
A person performing a breakdance move with one hand on the ground and legs up in the air, wearing athletic shoes and casual clothes, against a white background.

Social Media Campaign

Dance Curious explored what it means to feel drawn toward dance—even without formal training. Through a series of playful definitions, the campaign invited people to see dance not as a skill reserved for professionals, but as a natural human impulse toward movement, expression, and community.

Focus:

  • Audience engagement

  • Cultural reframing

  • Accessibility of dance

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An informational graphic with teal, white, and dark blue colors, challenging the Eurocentric perspective of dance, instead highlighting the history and roots of dance across cultures.

Crowdsourced Image Campaign

THIS is What a Dancer Looks Like was a participatory campaign designed to challenge narrow stereotypes about dance. By crowdsourcing photos from dancers across styles, bodies, and backgrounds, the campaign built a powerful visual narrative showing that dance belongs to many bodies, many communities, and many forms of expression.

Focus:

  • Stereotype disruption

  • Community-generated storytelling

  • Representation and visibility in dance culture

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Social Media Campaign

What’s In/What’s Out reimagined the familiar “trend list” format to spark reflection within the dance community. By contrasting outdated mindsets with more sustainable and inclusive approaches, the campaign invited dancers, organizations, and supporters to reconsider how the field thinks about bodies, money, collaboration, and care.

Focus:

  • Reframing cultural norms

  • Promoting sustainability, equity, and dancer well-being

  • Encouraging collective responsibility for a thriving arts ecosystem

See Campaign