Social Media Campaign

Challenge
Long-standing habits and assumptions in the dance field—around bodies, money, competition, and value—can limit both artists and the broader community.

Idea
Use the familiar “What’s In / What’s Out” trend format to contrast outdated mindsets with healthier, more sustainable approaches to dance culture.

Outcome
The campaign sparked reflection about how dancers and organizations can shift toward practices that support longevity, equity, and collective growth.

Focus

• Reframing cultural norms in the dance field

• Promoting dancer health, sustainability, and equity

• Encouraging community-centered values