Cultural Reframing Campaign

Challenge
Throughout my career as a dancer, I’ve felt trapped in a limiting, yet very common, view of what a career in dance can look like.

In my experience, that path has been presented like this: Learn the craft, then perform the craft, teach the craft, or be an administrator to other people learning, performing, and teaching. You can earn money by teaching or being an administrator, but you will need to raise money to share your skills, creativity, and vision with the world.

The message here is that the only work you can find if you are a dancer will be within the isolated sector of dance. Your creativity, skills, knowledge, and wisdom are not relevant anywhere else.

Idea
Using a graphic novel/comic strip style, I’ve offered a different way of thinking about where artists fit into society.

Outcome
The intended outcome is that people, businesses, communities, and leaders begin to wonder if creative thinking and the elusive skills developed by artists could be utilized as part of the solution to their stuck points.

Focus

• Creative thinking

• Re-imagining the role of the artist

• Arts as a solution